Marketing & Surveys
We provide economic analysis and expert testimony in Marketing & Surveys matters.
What We Do
Vega’s expert network includes academic leaders with broad marketing and business industry knowledge as well as highly specialized expertise in industry best practices, research methodology, and marketing statistics. The experts in our network provide comprehensive market research and survey design to support litigation and corporate decision making. Our experts utilize market research methodologies including conjoint analysis and test/control experiments to provide quantitative and qualitative insights used in intellectual property disputes, to develop strategic plans, and to offer insights on issues such as price optimization.
Our experts also have experience with design and implementation of surveys that are used to address issues at the class certification, liability, and damages phases of litigation. Vega Economics applies proven methodologies to litigation issues where consumer opinions and behaviors are an important determinant of liability and damages. Surveys may address issues such as:
- Trademark Infringement
- Deceptive Advertising
- Class Action
- Claim Substantiation
- Payment Infringement
- Content Analysis
- Antitrust
- Rebuttal Surveys and Reports
Experts
View all expertsMark Wallace
Claire Tsai
Professor of Marketing at Rotman School of Management, University of Toronto
Robert Zeithammer
Professor of Marketing at the Anderson School of Management, University of California Los Angeles
Allen Adamson
Branding Industry Expert and Consultant
David Gal
Professor & Interim Department Head, Marketing Department of Marketing at University of Illinois at Chicago
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